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Empowr.ai Frequently Asked Questions (FAQs)

  1. What is Empowr.ai and How does it work?
    • Empowr.ai represents an advanced AI-powered campaign and influencer management application, providing a comprehensive end-to-end solution to optimise and scale global influencer marketing strategies. From influencer search, tracking to campaign performance tracking and reporting, we aim to address a major pain point experienced by marketers in influencer marketing: precise prediction and delivering measurable ROI on every campaign.
  1. How does the influencer identification process work?
    • We have an ‘audience-first-always’ philosophy. Our platform,  powered by advanced AI algorithms, utilises neural networks and natural language processing to scan social media platforms for key metrics that you specify. Subsequently, the platform generates a curated list of potential influencers who best align with your brand and campaign criteria.
  1. What social media platforms does Empowr.ai support?
    • Empowr.ai offers two primary aspects of functionality. Firstly, for campaign tracking and reporting, our application facilitates real-time monitoring of influencer content across major platforms, including LinkedIn, YouTube, TikTok, Twitter, Facebook, and Instagram (including stories). Secondly, in influencer identification and analysis, our platform currently supports search capabilities for Instagram, YouTube, and TikTok.
  1. How many campaigns can I manage on the platform?
    • Empowr.ai empowers users to manage multiple campaigns concurrently, tailored to their subscription plan. Depending on your plan – be it a free trial, starter plan (supporting up to three campaigns), or enterprise plan (offering unlimited campaigns) – you can efficiently execute diverse campaigns with different influencers.
  1. Does Empowr.ai offer campaign performance tracking and reporting?
    • Empowr.ai provides comprehensive analytics for individual influencers, complemented by a holistic view of overall campaign performance. Leveraging real-time tracking, our platform delivers key metrics such as reach, engagement, clicks, conversions, and downloads, enabling precise measurement of campaign success. Additionally, Empowr.ai incorporates a robust analysis and reporting system, proficiently generating insightful graphs and tables relative to influencers’ postings. Users can seamlessly download comprehensive reports, facilitating presentations to stakeholders and shareholders.
  1. What happens to past influencer analysis and searches?
    • Throughout the campaign duration, Empowr.ai maintains a comprehensive database of influencers and their associated publications. The database is thoughtfully categorised based on the respective social media platforms where the content was posted. 
    • Furthermore, Empowr.ai enables grouping of influencers arbitrarily and empowers users to make data-driven decisions, uncovering patterns related to influencer types and locations that yield optimal reach, clicks, and engagement metrics. 
    • Empowr.ai automatically retains the metrics used in your influencer searches only when the search results are exported.
  1. How do I get started?
    • To embark on your influencer marketing journey with Empowr.ai, simply visit our website at empowr.ai and complete the straightforward sign-up process. Once registered, you can promptly explore the platform’s features, set up campaigns, and immediately begin identifying suitable influencers. Additionally, our dedicated support team is readily available to guide you through the process and offer personalised demos, ensuring a seamless onboarding experience.
  1. What integration can I make with Empowr.ai?
    • The influencers you onboard can connect all major social media platforms: Instagram, Twitter, Facebook, TikTok, YouTube and LinkedIn. And you can view all the reach, engagement and attribution from your dashboard.
    • You can also add a Firebase integration to track your application downloads thus accounting for the conversion from your influencers.
  1. How do I collaborate with us on the platform?
    • You can collaborate with your team members on campaigns, depending on your plan – be it a free trial, starter plan (supporting up to three team members), or enterprise plan (offering unlimited team members). 
    • With the enterprise plan, you will get even more support with our remarkable execution team, that is, campaign manager and campaign coordinators. 
  1. What are the pricing options for Empowr.ai?
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