Campaign analysis – Analytics tab

In the analytics tab there are 4 section of information analytics

Total Engagement

• This is a graph displays all the engagement on all posts by platform across the campaign relative to the filters set.
• You can change the graph format or download the graph image via the options shown on the top right of the graph.

Engagement by publication date

• Displays how the level of engagement with publication changes over time since its publication. Indicating how user interactions evolve as the content becomes older on the specific platform.
• This graph is subject to the filter put in place.
• You can change the graph format or download the graph image via the options shown on the top right of the graph.

Engagement summary

• Engagement summary breaks down each platform contribution to the overall campaign performance.
• In the first section, there is a break down of the actual metrics we track from each social media that your influencers published to and the numbers captured.

In this section, we have the split graphs:

• Reach split
  • Displays the split reach of your publications by platform across the campaign.
  • This is only tracked for Instagram, YouTube, TikTok and Twitter
• Engagement split
  • Displays the split engagement of your publications by platform across the campaign.

Groupwise performance in engagement

• Considering, influencers are grouped by social media by default.
• We are able to calculate and display attribution by the groups created.
• You can change the graph format or download the graph image via the options shown on the top right of the graph.

Filters

• There are two types of filters to this page
  • Primary
    • Includes dates, platform and breakdown.
  • Secondary
    • They are exposed by tapping on the filter button at the top right
    • Includes: Groups and influencer filter.